Upstream Music Group

UPSTREAM / Strictly Rhythms is a Rhythmic / Top 40 Radio driven label which is executive Produced by industry veteran Joey Carvello whose credits include:

SR Director (Dance Music) Atlantic Records               


  • Little Louie & Marc Anthony - Into The Night  (Executive Producer, Promotion)         
  • Bingo Boys - How To Dance (Executive Producer, Promotion)       
  • Robin S. - Show Me Love (Co Signed, Promotion)


Priority Records VP Crossover / Top 40 Promotion


  • Snoop, Ice Cube, Mos Def (Promotion)


TVT Records SR VP Promotion


  • Under Joey's leadership TVT delivered record setting Independent Record Label Airplay which resulted in Record Setting Sales - over 2,000,000 spins and 12 million album sales over a 5 year period.
  • Lil Jon, Pitbull, Ying Yang Twins and Naughty By Nature.


In Upstream Music Group, Strategic Promotion Consultant, clients have included B.O.B., Cee Lo Green, Lil Jon and Pitbull.


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