Upstream Music Group
UPSTREAM / Strictly Rhythms is a Rhythmic / Top 40 Radio driven label which is executive Produced by industry veteran Joey Carvello whose credits include:
SR Director (Dance Music) Atlantic Records
- Little Louie & Marc Anthony - Into The Night (Executive Producer, Promotion)
- Bingo Boys - How To Dance (Executive Producer, Promotion)
- Robin S. - Show Me Love (Co Signed, Promotion)
Priority Records VP Crossover / Top 40 Promotion
- Snoop, Ice Cube, Mos Def (Promotion)
TVT Records SR VP Promotion
- Under Joey's leadership TVT delivered record setting Independent Record Label Airplay which resulted in Record Setting Sales - over 2,000,000 spins and 12 million album sales over a 5 year period.
- Lil Jon, Pitbull, Ying Yang Twins and Naughty By Nature.
In Upstream Music Group, Strategic Promotion Consultant, clients have included B.O.B., Cee Lo Green, Lil Jon and Pitbull.


