Label History / Biography
Simply Delicious is the commercial offshoot of legendary NY-based house label Strictly Rhythm. Started in 2010, the label’s initial focus was long-term artist development. Their first signing was J. Pearl, a Brazilian/Russian classically trained vocalist who released her initial single, “It’s Getting Physical” in the Fall of 2010. Simply recently signed Please Don’t Tell, the collaboration brainchild of Polina (Kaskade, Tristan Garner) and Mark Alston. The label has since expanded its presence by licensing in European pop dance music for the US market, a strategy which proved quite successful with its former imprint, Groovilicious (Venga Boys, Fragma, Darude).